DENISE Coates is richer than the prime minister of England and even Sir Richard Branson himself.
And last year, she paid herself a whopping £265 ($A466) million slice out of her company’s £525 ($A923) million profit.
According to Metro, the billionaire boss of online gambling company Bet365 was earning the equivalent of almost £726,000 ($A1.2 million) per day in 2017.
Denise Coates is one of the highest paid executives in the world.
Denise Coates is richer than Richard Branson. Picture: Alex Severn/Bet365/PA
She smashed her own record made the previous year, when she earned £217 ($A381) million.
Recently filed accounts also revealed this year, she’s scored a £220 ($A386) million salary plus an extra £45 ($A79) million in dividend payments, making her the wealthiest British director and one of the highest-paid executives on the planet.
The Guardian reports her salary is more than 1300 times higher than the UK prime minister’s.
But despite that staggering fortune, Ms Coates is relatively unknown in the UK and around the world.
Ms Coates, a former betting cashier who previously worked for her father’s betting company, started Bet365 in 2001 in a temporary building in a car park after graduating from Sheffield University with a degree in econometrics and buying the Bet365.com domain on eBay for £19,000 ($A33,417).
Today, together with brother John and father Peter, the family has an estimated bet worth of £5.8 billion thanks to the soaring popularity of internet online gambling.
But Ms Coates’ massive wealth has attracted its fair share of controversy.
High Pay Centre director Stefan Stern told The Guardian last year the mother of five’s pay was a “ridiculously massive sum of money” – especially because it was earned from the suffering of many, given the high rates of gambling addiction around the world.
“When a business is making its money in a way that causes a great deal of concern about its level of social responsibility it is even more unacceptable to see someone extracting this amount of wealth while so many people are left as victims in the wake of its business operations,” Mr Stern said.
“Business does not operate in isolation from society.
“They shouldn’t be able to get rich while effectively creating massive social problems for the rest of us, who have to pick up the bill for the social cost of people broken by their commercial success.”
Social media was also flooded with comments from people slamming Ms Coates and her wealth due to the suffering caused by gambling.
Australia has a particularly strong love affair with gambling – in 2016-17, we spent a collective $23.694 billion on it, according to state government data.
More than half of that figure was spent on the pokies in pubs and clubs across the country, prompting Alliance for Gambling Reform spokesman Tim Costello to claim: “Gambling in Australia is the equivalent of guns in America”.
“The gambling industry has captured politics really in the way the National Rifle Association does in America, so we aim to reform that,” Mr Costello told the BBC late last year.
While controversy rages over Ms Coates’ fortune, the 51-year-old woman chooses to live a quiet life away from the spotlight in a farmhouse in Cheshire, England with husband Richard Smith and their five children, four of whom were adopted from the same family in 2014.
She is known to drive a luxury Aston Martin with personalised number plates which bear her initials.
She is not active on social media and rarely gives media interviews, although she has been honoured for her service to business and the community as well as being named as one of the most powerful women in the UK.
In 2012 she established the Bet365 Foundation, later renamed the Denise Coates Foundation, which has donated more than £100 ($175) million to charities such as Oxfam.